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Wine Buff


If supporting local wineries is your thing, and you love to have a range of regional wines on your list, then look no further than Brad Fernando to help you out with your upcoming menu choices.Concentrating on good value, surprises that delight, and diversity across the regions, Brad can assist you with your wine list, offer assistance in pairing wines with your menu choices, or simply organise your next wine maker dinner for you. Take your customer through a sense of discovery as you foster a community of celebrating local wines and local wine makers across Western Victoria.

Brad’s Story

Raised in the inner north Melbourne suburb of Carlton, home to iconic Italian restaurants as well as Watson’s wine bar and King & Godfree supermarket and wine shop. There was a mapped out plan for Brad even if he was unaware at the time.

Brad started his first part time role at 14 years of age packing groceries at King & Godfree, whilst his mum Heather worked just down the way at Watson’s wine bar. “All my wages went on cured meats,Bisleri mineral water, plus olives and cheeses etc from the great deli at K&G”. At the very young age of 17 and a half, Brad headed to Europe where he worked front of house in London for a couple of years.

Six and a half years later he returned to Melbourne and worked at Alphington House wine bar in Carlton under the guidance of Brenda Symons and working alongside renowned chef and restauranteur Annie Smithers. From here it was to the Lord Newry Hotel in North Fitzroy followed by time spent with Ian Hewitson at Memories of the Mediterranean, this restaurant was at the hotel formerly known as Rockman’s Regency, now known as the Melbourne Marriott.

Brad had the privilege of working with some amazing people at Memories of the Mediterranean and learnt so much about the hospitality industry.

Years later a move to regional Victoria to Ballarat where Brad worked at Bibo cafe followed by time at Eclectic Tastes.

A job came up with well known Pyrenees winery Summerfield. Brad worked with Summerfield for 8 years before going out on his own with his own business Regional Wine Sales Victoria and also working with Australian Wine Agencies. Brad always was a great advocate for the region and now represents some fantastic winery’s from the Ballarat, Pyrenees, Grampians and Macedon Ranges wine growing areas.

Brad has also added Springmount Fine Foods to his portfolio and is extremely passionate about what he does. If he doesn’t hold what you want he will certainly source it for you.

If you’re looking to stock wines from the West or some local produce please get in touch with Brad at Regional Wine Sales Victoria.

Brad Fernando
Mobile: 0498 834123


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